Marketing and branding a hotel online might seem simple, but it is, in reality, complex in formation and execution. Nevertheless, it is an essential aspect of the hospitality business and a mandatory prerequisite if you want to succeed in this competitive industry.
Now, before we dive into the benefits of hiring a hotel marketing agency, let us first understand how online marketing can help your business;
- An excellent online marketing campaign automatically results in the establishment of your brand.
- A multi-channel marketing approach leads to increased direct bookings, which results in higher sales and profits.
You may next ask why the necessity to hire a hotel marketing agency specifically as opposed to any other. The answer, in this case, is simple. Online hotel marketing is a niche that requires complete awareness of various hospitality industry verticals.
While a standard digital agency might assist you with the fundamentals of web design, only a specialized online hotel marketing agency can help you shine and rank above your competitors on the internet.
How, you wonder? Read on…
Time & Focus
The most rudimentary advantage of hiring a hotel marketing agency is that it allows you to do what you do best, run your hotel.
With time on your hands, you can focus on developing other aspects of your business without worrying about the day-to-day issues related to branding, marketing, promotions, and web development.
A hotel marketing agency comprises several experts who can help plan a branding strategy to solidify your impact and leadership in the market. Therefore, their expertise is the primary reason to work with a business development firm.
A specialized hotel marketing agency such as ADIGITAL has intrinsic and extensive knowledge of the hotel industry. Moreover, they stay on top of any changes, are aware of your competitors, and know about influencer marketing, social media trends as well as typical customer expectations.
As a result, they can provide you with unlimited professional support while presenting unique branding prospects explicitly curated based on your hotel’s marketing requirements.
A common misconception about taking outside help for any business is that it will eventually be more costly. When it comes to hotel marketing, that is not the case. In fact, among the benefits of hiring a hotel marketing agency is that it saves you both time and money.
Let’s assume you wish to have an in-house marketing department. At the very least, you will require a website developer, social media expert, online marketing personnel, SEO in charge, and a content writer. In addition, you’ll also need a manager to run this team.
The costs don’t end with hiring and managing all the employees listed above. A branding and marketing strategy will also demand software and hardware, with repeat yearly subscriptions for the former.
In the case of hiring a hotel marketing agency, you do not need to worry about anything. The agency already has workers and the required software and hardware. At most, you need one manager who acts as an intermediary between the hotel and the agency to monitor progress and results.
Moreover, collaborating with an agency means you do not have to run around, as they can manage all of the following tasks and more;
- Website development
- Search Engine Optimization
- Creating and implementing a booking platform
- Website analytics
- Online advertising
- Content writing
- Website upgrades based on changing search engine algorithms
- Work in tandem with Public Relations
A New Perspective
A fresh pair of eyes brings to the table out-of-the-box ideas that, more often than not, can aid an organization in standing above its competitors. Therefore, among the many benefits of hiring a hotel marketing agency is the new perspective they bring to any branding, design, and marketing strategy.
It’s also essential to realize that sometimes an in-house marketing team is so ingrained into the company ethos that they inadvertently play safe when devising a plan.
At the same time, a digital marketing agency comes with a team of creatives whose sole job is developing new concepts to boost your hotel’s online visibility. Additionally, unlike an in-house team, an agency has years of experience among its employees, who have in-depth knowledge about the industry’s many complexities.
Every successful hotel brand strategy aims to establish dominance over its competitors and gain customers’ loyalty. As a hotel confirms the role of a leader in its industry, it becomes essential to upscale all efforts, including public relations, customer support, and offline as well as online marketing.
When using an in-house team, an upsurge in scale means hiring new people and escalating operations, possibly across regions. Although doable, these changes can be tiresome, costly, and time-consuming every time a hotel expands.
Alternatively, a hotel marketing agency can easily incorporate any growth in workload as they already have a setup in place. Not only can they handle different clients at one time, but also quickly readjust your marketing strategies to include any type of expansion of your brand.
Among the primary benefits of hiring a hotel marketing agency is consistency. Let’s comprehend why this is important using a straightforward example.
Assume you have an in-house marketing team with different personnel for content, social media, website development, and branding. As often happens in the workplace, one of them decides to leave.
Consequently, you have to spend time and energy on finding a replacement. And even when you do find someone, they must learn the basics of your marketing plans, from the tone of content to web design requirements and social media practices.
On the other hand, a hotel marketing agency already has several professional web developers and content creators working for them. Moreover, you are assigned a manager who oversees all the aspects of your portfolio. This is usually someone higher up in the organization.
So, rather than placing all its eggs in the same basket, an agency has a pool of trained employees who are aware of and can easily take over your project should the need arise. Even if someone leaves, the agency can maintain a consistent flow in managing your requirements.
As a leading hotel marketing agency, ADIGITAL is your one-stop-shop for all online requirements, from Social Media Management and Search Engine Optimization to Web Hosting and Branding. Click here to find out how ADIGITAL can help your business succeed!