NLH Monastiraki Performance Marketing
Located at the Heart of Athens, NLH Monastiraki Hotel was a new addition to the NLH Group, but with the same purpose: to make guests really feel they’re at home and Create the absolute “NLH Experience”
See what we did
Read through the simple steps we followed, that helped NLH Monastiraki hotel achieve their vision.
Being a new and modern hotel, NLH Monastiraki aimed to become the ultimate ‘visitor’s choice’ for every Athens’ guest. Our focus was to double their occupancy rate with the help of online and direct channels. Those services where trusted on the hands of an experienced digital Agency, Adigital Hotel Marketing Agency
In order to maximize brand awareness and direct bookings, we developed a marketing strategy that was based in keyword research, user’s demographics and competitor analysis. We implemented this strategy through high quality social media posting, targeted ads to protentional guests and remarketing methods, directed to website visitors who were yet to fulfill a booking.
In the course of a couple months, we managed to raise website’s traffic by 186%. A combination of effective advertisement and expert level of brand awareness utilization lead to both online and direct revenue having a drastic increase by 437% and 107% respectively.