The client
See what we did
Read through the simple steps we followed that helped The Neighbors Upstairs Roof Bar on building a unique brand identity
The Idea
The Neighbors Upstairs’ whole philosophy was based on the creation of an idea spot for both local customers and tourists.
Adigital Marketing Agency assigned the responsibility of Making this concept come true and aimed to build a place where everyone would hang out And feel like their neighborhood.
The Methodology
We designed special posters that were placed in key locations nearby the hotel, navigating people directly to the lounge. A custom-made logo that indicates the meaning behind the bar’s name was also an important aspect that we focused on.
Roof’s decoration was taken in consideration when creating the menu, which matches the colors and vibe of the surroundings. All those details combined create a friendly environment, which serves the original purpose.
The results
After a year of it’s debut, the Neighbors Upstairs became an iconic place where people gather and enjoy their time together.
As intended, it now constitutes a pleasant and atmospheric lounge, developing a feeling of comfort, coziness and most importantly “neighborhood”.
