Case Study
Villa Vosalia: +52% direct website bookings
Google Ads · Meta Ads · Social Media
Client
Luxury villas
Location
Lygia, Lefkada
Size
Villa complex
01 · The client
The client: Villa Vosalia
Villa Vosalia (Luxury villas, Lygia, Lefkada) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +52% direct website bookings.
02 · The challenge
What was the challenge?
Luxury villas aimed at a demanding international audience, targeting high occupancy and the largest possible share of direct bookings over the OTAs.
03 · The strategy
The channel-by-channel strategy
We combined premium creative (reels and social posts) with targeted campaigns on Google and Meta in the right markets, remarketing and optimization geared towards direct bookings.
Audience & markets
Targeting by source market, seasonality and booking intent.
Creative-first campaigns
Reels, video ads and social posts, from concept and edit to publishing.
Remarketing & optimization
Re-engaging those who did not complete a booking and continuous ROAS optimization.
The services behind this result: Google Ads · Meta Ads · Social Media
04 · Results
The results, and the creative behind them
increase in direct website bookings
ROAS on Google Ads campaigns
ROAS on Meta Ads campaigns
The results in numbers
The same model (creative-first campaigns wired into the direct channels) is applied today across 50+ hotel partners.
«Occupancy reached 85% overall, with direct bookings from my website at 40%, proving their expertise in the hospitality sector.»
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.