Case Study
Castello Antico Hotel: +41% direct booking revenue
Google Ads · Meta Ads · Social Media
Client
Holiday hotel
Location
Gytheio, Peloponnese
Size
Independent hotel
01 · The client
The client: Castello Antico Hotel
Castello Antico Hotel (Holiday hotel, Gytheio, Peloponnese) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +41% direct booking revenue.
02 · The challenge
What was the challenge?
In a market where the OTAs absorb most of the demand, the goal was to build recognition and shift the weight of bookings to the direct channels, at a lower cost and with zero commission.
03 · The strategy
The channel-by-channel strategy
We set up a full-funnel strategy across Google Ads and Meta with targeted creative per audience and market, remarketing to those who did not complete a booking, and continuous optimization based on ROAS and booking pace.
Audience & markets
Targeting by source market, seasonality and booking intent.
Creative-first campaigns
Reels and video ads, from concept and edit to publishing, per audience.
Remarketing & optimization
Re-engaging those who did not complete a booking and continuous ROAS optimization.
The services behind this result: Google Ads · Meta Ads · Social Media
04 · Results
The results, and the creative behind them
increase in direct booking revenue
ROAS on Google Ads campaigns
ROAS on Meta Ads campaigns
The results in numbers
The same model (creative-first campaigns wired into the direct channels) is applied today across 50+ hotel partners.
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.