Case Study
Inea Sole Boutique Hotel: +23% occupancy growth
Google Ads · Meta Ads · Social Media
Client
Boutique hotel
Location
Chania, Crete
Size
Boutique property
01 · The client
The client: Inea Sole Boutique Hotel
Inea Sole Boutique Hotel (Boutique hotel, Chania, Crete) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +23% occupancy growth.
02 · The challenge
What was the challenge?
A boutique hotel with a strong on-property experience but limited digital visibility, wanting to fill more dates with direct bookings instead of bookings through OTAs.
03 · The strategy
The channel-by-channel strategy
We positioned Inea Sole as a contemporary boutique escape near Chania, combining the hotel's design, atmosphere and location into a clear reason to book. Google captured active travel demand, while Meta and social content introduced the experience to new audiences and inspired future stays.
Boutique positioning
We built a distinct digital identity around modern design, authentic Cretan hospitality and easy access to both Chania and the beach.
Experience-led creative
Reels and visual campaigns highlighted the atmosphere, rooms, pool and destination, helping travellers picture the complete stay before reaching the booking engine.
Demand capture & conversion
Google campaigns captured high-intent searches, while Meta remarketing brought engaged travellers back with timely messages designed to turn consideration into direct bookings.
The services behind this result: Google Ads · Meta Ads · Social Media
04 · Results
The results, and the creative behind them
increase in occupancy
ROAS on Google Ads campaigns
ROAS on Meta Ads campaigns
The results in numbers
The same model (creative-first campaigns wired into the direct channels) is applied today across 50+ hotel partners.
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.