01 · Service
Google Ads for hotels
Google Ads campaigns for hotels win direct bookings the moment a traveller is searching for a place to stay, before they ever land on Booking. As Google Partners with 50+ hotel clients, we build search, hotel ads and metasearch campaigns measured in bookings, not clicks.
Campaign performance
A · The problem
You pay for clicks that end up booking on Booking
The OTAs bid on your own brand name. Without the right setup across brand protection, hotel ads and metasearch, your budget funds bookings you then pay for again with an 18% plus commission.
B · Our solution
Campaigns that win the click before the OTAs
Brand protection, Google Hotel Ads, metasearch (TripAdvisor, Trivago) and remarketing wired into your booking engine, so every euro is attributed to a real booking with real-time ROAS tracking.
How we work
Our process in 4 steps
Audit
Review of the account, brand terms, metasearch presence and conversion tracking.
Strategy
Targeting by market and seasonality, campaign structure, budget plan aligned with the revenue plan.
Build
Setup of search, hotel ads, PMax and remarketing with full booking tracking.
Optimization
Weekly optimization of bids, audiences and creative based on booking pace.
website bookings (NLH Hotels)
website revenue (NLH Hotels)
direct-channel cost vs 18% plus on OTAs
★ · ROAS by client
Real return on ad spend, by hotel
Every number here is a real result from one of our clients, not an industry average. See how many times every euro of ad spend returned on Google Ads.
Return on ad spend per client
- NLH Hotels9.4x
- Castello Antico Hotel8.7x
- Inea Sole Boutique Hotel9.1x
- Leda Village Resort8.3x
- Hotel Kritsa7.6x
- Villa Vosalia10.5x
✦ Revenue AI
Every decision, built on your own data
Our partners get access to Revenue AI: our platform that analyses your bookings (years, months, rooms, booking pace) and answers instantly, like a revenue analyst who never sleeps. Press play and see it live.
What our clients say
Hoteliers who saw the difference in their own numbers
«With their targeted campaigns and innovative approach, we have achieved remarkable results in bookings and recognition. Our partnership continues with new challenges and goals.»
«Occupancy reached 85% overall, with direct bookings from my website at 40%, proving their expertise in the hospitality sector.»
«Their expertise in hospitality was clear from the very first moment: they understand our particular needs and adapt every strategy with the best possible result in mind.»
«Occupancy reached 85% overall, with direct bookings from my website at 40%, proving their expertise in the hospitality sector.»
«Their expertise in hospitality was clear from the very first moment: they understand our particular needs and adapt every strategy with the best possible result in mind.»
«With their targeted campaigns and innovative approach, we have achieved remarkable results in bookings and recognition. Our partnership continues with new challenges and goals.»
«Their expertise in hospitality was clear from the very first moment: they understand our particular needs and adapt every strategy with the best possible result in mind.»
«With their targeted campaigns and innovative approach, we have achieved remarkable results in bookings and recognition. Our partnership continues with new challenges and goals.»
«Occupancy reached 85% overall, with direct bookings from my website at 40%, proving their expertise in the hospitality sector.»
FAQ
Frequently asked questions
What are Google Hotel Ads and why do I need them?
They are the rates that appear next to your hotel on Google and Google Maps. Without them, the OTAs show their own prices for your own room, and take the booking.
How quickly will I see results?
On paid campaigns the first measurable results show within the first 4 to 6 weeks. On organic channels (SEO, social) the horizon is 3 to 6 months. Either way, you follow the trajectory in live reporting from day one.
What do you need from me to get started?
Access to your existing channels (Google and Meta accounts, website, booking engine) and a short kick-off call with your sales lead. We handle the rest of the setup.
How do you measure success?
By the numbers that matter to a hotel: direct bookings, website revenue, occupancy and your direct-versus-OTA share, not likes and impressions.
Pairs well with
See what you are leaving on the table
A free 20 minute audit covering google ads for hotels, with concrete findings, not guesswork.