Case Study

Leda Village Resort: +38% direct website bookings

+38% direct website bookings

Google Ads · Meta Ads · Social Media

Client

Resort

Location

Chorto, Pelion

Size

Accommodation complex

Hotel

Visit the hotel (www.ledahotel.gr, opens in a new tab)

01 · The client

The client: Leda Village Resort

Leda Village Resort (Resort, Chorto, Pelion) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +38% direct website bookings.

02 · The challenge

What was the challenge?

A resort with a variety of accommodation and audiences, needing a clear digital narrative and a direct-booking channel able to compete with the OTAs.

03 · The strategy

The channel-by-channel strategy

We structured the campaigns around the breadth of the resort, matching different accommodation types and holiday experiences with the travellers most likely to book them. Google captured specific demand, while Meta introduced the full scale of the resort and guided each audience towards the most relevant stay.

Segmented accommodation strategy

Campaigns were organised around rooms, studios, suites and villas, allowing each accommodation category to reach audiences with different needs, group sizes and budgets.

Resort experience campaigns

Creative content presented Leda as a complete seaside destination, combining the beach, landscape, gastronomy, facilities and activities into one cohesive holiday proposition.

Full-funnel booking journey

Search campaigns captured travellers already planning a Pelion holiday, while prospecting and remarketing campaigns supported the longer decision process and increased direct website bookings.

The services behind this result: Google Ads · Meta Ads · Social Media

04 · Results