Case Study
NLH Hotels: +211.7% website bookings
Google Ads · Meta Ads · Social Media · Branding
Client
Hotel chain · 4 hotels, seaside bar-restaurant & rooftop bar
Location
Athens (city centre)
Size
Growing group
01 · The client
The client: NLH Hotels
NLH Hotels (Hotel chain · 4 hotels, seaside bar-restaurant & rooftop bar, Athens (city centre)) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +211.7% website bookings.
02 · The challenge
What was the challenge?
A brand-new hotel brand in one of the most competitive markets in the country: central Athens. Starting from the hotel at FIX, NLH had to move from a single hotel to a chain, with three new hotels, a different target audience per property, limited recognition and competitors with years of marketing investment behind them.
03 · The strategy
The channel-by-channel strategy
In full alignment with NLH's sales team, we defined goals, target audience and strategy, and ran campaigns across Google Ads, Facebook & Instagram Ads, TikTok and YouTube, with compelling content for every channel.
Defining the target audience
Precise analysis of needs, preferences and behaviours for a targeted approach per hotel.
Keywords & channels
Efficient keywords and the right media mix: Google Ads, Facebook, Instagram, TikTok, YouTube.
User-journey analysis
Tracking the user journey and using the data to improve experience and performance.
Remarketing
Targeted campaigns re-engaging users who viewed rooms without completing a booking.
Continuous optimization
Regular improvements based on the results, for maximum budget efficiency.
The services behind this result: Google Ads · Meta Ads · Social Media · Branding
04 · Results
The results, and the creative behind them
increase in website bookings
increase in website revenue
ROAS on Google Ads campaigns
ROAS on Meta Ads campaigns
increase in occupancy per year
increase in turnover per year
Alongside the hotels, we brought the group's dining venues to life too: logo and menu design, outdoor posters and digital promotion on social media. The NLH case study became a blueprint for success; the same methodology is applied today across 50+ hotel partners.
«From the very first moment, Adigital has been a valuable ally in our strategy for growing the NLH hotels. With their targeted campaigns and innovative approach, we have achieved remarkable results in bookings and recognition. Our partnership continues with new challenges and goals.»
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.