Case Study
Perfect Blue Villas: +300% qualified booking leads
SEO
Client
Luxury villas
Location
Greece
Size
Villa collection
01 · The client
The client: Perfect Blue Villas
Perfect Blue Villas (Luxury villas, Greece) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +300% qualified booking leads.
02 · The challenge
What was the challenge?
A villa collection with minimal organic presence, dependent on paid channels and OTAs, needing a steady stream of quality booking requests with no cost per click.
03 · The strategy
The channel-by-channel strategy
We built an SEO-first strategy: technical SEO, destination content that answers real searches and local SEO, so the site brings in organic, quality leads 24/7.
Technical SEO
Speed, structure and schema so the site is fast and crawlable.
Destination content
Pages that answer real traveller searches.
Local & authority
Google Business Profile and trust signals that lift the rankings.
The services behind this result: SEO
04 · Results
The results, and the creative behind them
qualified booking leads
organic traffic
booking requests from the website
The results in numbers
By building an organic presence that works 24/7, we reduced dependence on paid channels and OTA commissions.
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.