Case Study
Hotel Kritsa: +34% direct booking revenue
Google Ads · Meta Ads · Social Media
Client
Hotel
Location
Portaria, Pelion
Size
Independent hotel
01 · The client
The client: Hotel Kritsa
Hotel Kritsa (Hotel, Portaria, Pelion) partnered with Adigital, the specialist hotel marketing agency, to win more direct bookings and reduce dependence on the OTAs. The milestone result: +34% direct booking revenue.
02 · The challenge
What was the challenge?
A hotel with a steady customer base wanting to reduce its dependence on the OTAs and grow revenue from its own channels.
03 · The strategy
The channel-by-channel strategy
We created video creatives and set up targeted campaigns on Google and Meta, with remarketing and continuous optimization geared towards ROAS and direct bookings.
Audience & markets
Targeting by source market, seasonality and booking intent.
Creative-first campaigns
Reels and video ads, from concept and edit to publishing, per audience.
Remarketing & optimization
Re-engaging those who did not complete a booking and continuous ROAS optimization.
The services behind this result: Google Ads · Meta Ads · Social Media
04 · Results
The results, and the creative behind them
increase in direct booking revenue
ROAS on Google Ads campaigns
ROAS on Meta Ads campaigns
The results in numbers
The same model (creative-first campaigns wired into the direct channels) is applied today across 50+ hotel partners.
Facing a similar challenge?
The same methodology is already at work across 50+ hotels. In a 20 minute call, see what it could mean for yours.